Email marketing is the most direct and cost-effective way to engage with your targeted audience, builds a credible relation, and converts them into customers. Email marketing has become another word for viable marketing strategy. Email marketing is helping entrepreneurs or small business owners to enlarge their sells since 1990s. In 2020 email marketing still remains the most effective method of communicating and retaining customers. Now if you are looking for an effective marketing tactics in a tight budget, email marketing can be the best option for you. Now you might be wondering, what is actually email marketing? How does it work? Read till the end and you will get all your answers.
What is Email Marketing?
Email marketing is a marketing strategy that uses email to promote products or services while improving feasible relation with potential customers. Email marketing helps to enlarge sales and promote brand loyalty. It also plays a vital role to keep your customers aware of your latest products or services.
You can create and manage your own email marketing campaigns or you can purchase from different companies who offer email marketing services. These services provide easy software tools and templates that will help you to manage email lists, design ads and customize your message as you want. You can reach up to millions of customers in just a single click via email marketing.
Why is email marketing important for your business?
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Now a day it’s very tough to find a person who doesn’t have an email account. There are over 3.9 billion email users worldwide. So you can imagine the large audience that you can engage with! You can choose your targeted audience that can turn into customers and you can directly contact with through email marketing. If you still have doubts about the importance of email marketing, here are some more reasons why you should do email marketing:
- Build Credibility: People like to purchase from someone they can trust. Email is giving the direct opportunity to improve a better relation with customers by sharing some eye catching and informative content.
- It’s affordable: The best thing about email marketing is it’s the cheapest marketing strategy ever. You can engage with a large amount of people spending less than a dollar. There are many email service provider out there who offers free services at the beginning. So if you just start a business or publish a website you can start your marketing without spending a penny.
- Enlarge sells: With email marketing, you can personalize your message in ways other marketing campaigns cannot. A regular email campaign will keep your customers aware of your latest products and offers. You can influence your potential customers and driving them to your website where they can browse your products.
- Improves ROI: When it comes to ROI (Return on investment), email marketing pretty much blow the other marketing strategy. According to Campaign Monitor if you spend $1, you can generate up to $38!!
- Better than social media marketing: Though social media is a great platform to interact with audience and showing them your contents but it’s proven from time to time that email marketing has the highest rate of engagement.
Source: optinmoster
- Bring traffic to your website: You can easily include the relevant link of your website with your email content which will attract people and driven them direct to your website. But the content needs to be tempting and eye catching.
The benefits of email marketing are unceasing but it’s very important to maintain the CAN-SPAM Act (law that sets rule for commercial email).
Top 7 Email marketing service provider
Some services are specialized for certain fields. For example, Omnisend’s services are eligible ecommerce websites. So it’s very important to choose the right email marketing service considering your business goal.
Here’s a list of the 7 best email marketing service providers that will help you to choose the right service for your business.
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1. GetResponse
GetResponse can be your all in one automated marketing solution. GetResponse not only provides email marketing tools but also e-commerce features, landing pages and automated sales funnels. Integrated email marketing, pre-made templates, autoresponders, and landing pages will help you to launch effective marketing campaigns.
Features:
- With autoresponders communicating with customer gets a lot easier .You can set up a welcome message so that when someone sing up to your mailing list they will get automated welcome message. You can set up some sort of announcement or product promotion and so on based on subscribers’ action.
- Marketing automation allows you to create a customized user journey. You can set pre-instruction what to do if a user opens a particular offer, clicks on a certain link etc.
- Autofunnel feature you will you to create funnels for sales, leads, webinars, ecommerce tools and so on.
- GetResponse have some amazing analytical tools that will help you to tract all activites. You will be able to see mobile view stats , autoresponder stats, email comparison, social sharing stats, ROI and so on.
- You can host unlimites webniars
- GetResponse integrates with 120 apps that can take your sale into another level.
- All features are extremely easy to use without any prior knowledge
Pricing:
GetResponse have four plans and they offer a 30-day free trial. The paid scale starts at $15/month. It will increase as you add more subscribers to your list.
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2.AWeber
AWeber is a simple and straightforward email marketing service for small business owner and entrepreneurs. AWeber offers some user-friendly amazing tools to quickly build responsive landing pages, load and manage contacts, send amazing emails, and analyze results without any tech knowledge.
Features:
AWeber provides all basic email marketing features.
- A wide range of templates
- Autoresponders
- Email analytics
- Marketing automation
- A/B testing
- Integrations with third-party apps
- Top-notch 24/7 customer care service via phone, phone and live chat
- Drag-and-drop email editor
- Landing page builder
Pricing:
AWeber have five plans. But unlike other marketing solutions, AWeber offers same features for their every plan. The differences in pricing will vary with your mailing list size. With AWeber,you will also have the option to prepay for saving some money. Their plan starts with $19 per month.
3.Sendinblue
Sendinblue is suitable for small to midsize businesses. SendinBlue comprise beginner-friendly marketing automation tools along with SMS functionality. You can easily create a professional-looking by choosing a template email from template library, or build a new design from scratch!
Features:
- SMS facility is helpful for communicating more directly with customers for urgent messages or time-sensitive offers.
- By using marketing automation tools you can increase your workflow, save time and boost sale
- Simple drag and drop email editor.
- Live chat feature
- Customer Relationship Management (CRM) functionality will help to create stronger relationships by keeping track of all your contact details in one place.
Pricing:
Sendinblue offers a free plan that includes 300 emails per day and unlimited contacts. The paid plan starts with $25 per month. The premium plan costs $65 per month. Every plan offers different features.
4. Constant Contact:
Constant contact has been one of the leading email marketing services since 1995. Besides automation tools, drag and drop editor, pre-build templates and integration facility, the most unique feature is event management tools.
Features:
- More than hundreds of mobile optimized templates
- Unique features like coupon offers, donation collections, or surveys.
- Specific features for event management such as invitations, registrations, and tickets customization.
- Easy Integration with other platforms like Facebook, WordPress, Shopify, Salesforce, QuickBooks, Gmail and more.
- The facility of automatic welcome messages for new subscribers and other triggered responses.
- Easy visibility of open rates, opt-outs, bounce rates, and clicks reports.
Pricing:
Constant contact offers two types of plan based on the number of the subscribers in your contact list. The pricing are $20 and $45 per month. They also offer a free trial for a month so that you can easily try-out the services before committing with it.
5. Mailchimp
Mailchimp is one of the biggest email marketing services with over 11 million active customers. Mailchimp is the best choice for startup and and new business as it comes with a free plan which includes 10,000 emails per month for up to 2,000 subscribers. Mailchimp integrates with more than 300 different apps that will take your email marketing strategy to the next level. Its features are flexible and affordable for all kinds of marketers.
Features:
- Over 300 different apps and website integration
- Pre-built templates and advanced segmentation
- Customizable landing pages
- Advanced email marketing features like contact segmenting, autoresponders, service and app integrations, time-zone based sending, A/B testing.
- Flexible pricing plan
Pricing:
You can start your email marketing journey absolutely free with Mailchimp. Its pricing plans are flexible and affordable that can be updated with your business. MailChimp offers four plans in the range of $9 to $299 per month.
6. Omnisend
Omnisend is preferable for e-commerce websites and online based businesses. With advanced automation workflows, customer segmentation features and integration with other platforms to reach the customer (email, SMS, push notifications, Facebook Messenger and more), Omnisend is a complete, all-in-one solution for ecommerce marketers.
Features:
- Integration with all top ecommerce websites.
- User friendly segmentation
- Data Import & Export Tools
- Templates for email capture, campaigns, and dynamic Content
- All basic features like analytical tools, mobile-friendly email templates, landing pages and forms, A/B test campaigns and automated email responses.
Pricing:
Unlike other services Omnisend’s pricing plans doesn’t depend on the amount of subscribers. It also offers a free plan that allows 15,000 emails per month and 2,000 emails per day. With the enterprise plan of Omnisend is you can customize your pricing. They have two other pricing plans in the range of $16 to $99 per month.
7. ConverKit
ConvertKit is the best email marketing service for bloggers and online creators. If you don’t want to worry about fancy design features and looking for some professional looking text-based emails then ConvertKit is the best choice for you. It also have excellent features for email funnels.
Features:
- Incredible features to group your subscribers into one list with tags and segment lists.
- Pretty plain templates to send text based straightforward emails.
- Visual automation editor to create automated email funnels.
- Integrates with 70+ different apps like Shopify, WordPress, Zapier, WooCommerce and more.
Pricing:
ConvertKit offers a 14-day free trial and a 30 days money-back guarantee. Their pricing starts with $29 per month. The pricing will get higher with the increment of subscribers.
I summarized the best email marketing services for you and include all the vital information that may help you to choose the best service for your business. Now all you need to do is choose the best one and get started!
